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Poor Monday. Via Bird Box.
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Cigarettes Are Healthy
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Being Skinny Just Takes the Right Soap
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“When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.”
What an incredibly innovative marketing campaign that promotes such a wonderful message. I grew up with my nose in books; and living vicariously through the characters in those novels. I traveled without having to step outside my house; I shed tears for people I will never meet; I have fallen in love more than a handful of times for the handsome protagonist; and I have expanded my imagination beyond the real world. I am and will always be a true believer in the sheer power of books.
